I’ve heard that every single word found in the dictionary is an owned domain name (I’m not going to double check this stat) , and around 80% of 2 word domains are taken too (some can still be purchased, for a higher price). It’s obvious that people have short-lasting memories, so the smaller your name is to remember, the better!
- This means if your business is Nancy Drew Detective Services Inc, your web domain does NOT need to be nancydrewdetectiveservicesinc.com
If you’re using more, think about trying abbreviations or less relevant keywords, for better flow. Try out various combination’s and look at them 12-24 hours later.
Nancy Drew Detective Services = NDetective.com
People remember catchy things, no matter what it brings! If you can rhyme with a couple word phrase, or a combination of business name + service (initials are great!) you are 3-6 times more likely to be immediately repeated in someones head. (I read that once, I swear)
Think of using a .ca, .org, .is, to keep the best phrase you can. Most common domain search engines show you alternatives. Godaddy.com is great for this.
*By supporting .ca you are a member of the Canadian Domain Registry which has a great reputation and prides itself on on the success of Canadian Entrepreneurs. They have competitions, email newsletters and online forums as well.
While keywords in your domain are super for Google and SEO, it’s getting near impossible these days, not just for you. Google looks at 40-100 other criteria in your website to determine your searchability, highest on the list being your traffic flow. (which comes from people wanting to search your website!)
Do your main referral sources accompany other information about your business? Visualizing where your web address will be written can help in remaining subjective, think of yourself as the general public here!
Most common sources of business : (in no particular order)
• Business Card
• Referral (verbal, in person)
• Referral (direct URL link via email, facebook, twitter, linkedin, other indexing sites)
• Poster, brochure, print material (a mix between verbal and direct link)
• Google Search
• Take Away info from Speaking or Event Hosting
Seriously, if a thought comes make sure you have a way to remember it! As your business grows so will your to-do lists, so getting in the habit of taking notes and setting reminders now will be a life-saver later. I have anywhere from 2 to 25 reminders in my blackberry go off a day. From groceries to get and people to email to a blurb I heard on the radio to look up later. It all needs to get stored somewhere so this brain can focus on the task at hand!
If you’ve never tried time-tracking before, oh man is it going to rattle you! For a couple of days, try writing down everything you do in 15 minute increments. This can be a real eye opener for those who wonder ‘where does the day go’, or for those who spend more time researching than actually getting the job done. I’d recommend doing it for a week or so, without becoming too obsessed. After that take an evening to really look at where your time is spent, and adjust your next weeks schedule to be a bit more realistic. (1 hour on business card design that was actually 3.5 means next time I scheduled 2.5 hours and did not allow myself to go over)
And try to fit that into the real-world schedule. Maybe you’re not an early riser, maybe your inspiration comes later in the evening. That’s okay, but make sure you’re scheduling out the amount of time you need, without interruptions. Ex., if you work great in the evenings, do not start texting with someone 30 times because they are not at work anymore, make your status away and focus!
This may not fall into something you can handle, or even want to, but it’s about time you realize that YOU ARE WHAT YOU EAT (gosh darnit). The better nutrients you give yourself the more energized, on task and better at your job you will be. I was well aware of the power of eating long before I started on my own, but nourishing myself is one of my greatest business assets. Have a smoothie in the morning, try and curve coffee addictions with alternatives (just go to David’s Tea and ask for something to keep you alert!). At the very least eat 3 square meals a day! (Skipping lunch to get something done 3 days a week will only slow you down in the long-run, consider nourishing yourself as part of your long-term business plan!)
Where do you find yourself every day? At home? A coffee shop? Somewhere in between? If you are reading this and feel like you need a little spark in your entrepreneurial step, a change in scenery might be a good place to start! Take a day to re-organize things the way you want them, try a library instead of Starbucks, try a small coffee shop instead of a big one.
If you feel bored or that you need to leave your house at the end of the ‘day’, maybe look into office space? Get a wifi-finder app for your phone and see what other options there are, or look into coworking in your local city. If you haven’t heard of coworking before I suggest you google the word + your city right now and see what you get. I found kowork London a few months back and it’s been a serious game-changer!