I tip my hat to the ever-so-talented Graham Dorey and his team of (handsome) elves over at Vessel Boards. Hand crafted with the experienced rider in mind, these boards are meant to shred!
Things were meant to be simple, from the start. With ‘Vessel’ representing the link between the cell wall and gaining it’s nutrients, he wanted a leaf to represent the idea, and the trees which the boards start out as. We looked at a million fonts, and then took it to pen and paper. The final logo is a vector trace of a handwritten version done by Graham himself. He got a brand made of the logo and it’s now used as the simple decal on all of the boards (and any other piece of wood caught in it’s path). The business cards follow the same organic simplicity, mainly black text on a beautiful recycled stock.