The Shorter, The Betta.
I’ve heard that every single word found in the dictionary is an owned domain name (I’m not going to double check this stat) , and around 80% of 2 word domains are taken too (some can still be purchased, for a higher price). It’s obvious that people have short-lasting memories, so the smaller your name is to remember, the better!
- This means if your business is Nancy Drew Detective Services Inc, your web domain does NOT need to be nancydrewdetectiveservicesinc.com
Common Rule of Thumb : 4 Syllables or less
If you’re using more, think about trying abbreviations or less relevant keywords, for better flow. Try out various combination’s and look at them 12-24 hours later.
Nancy Drew Detective Services = NDetective.com
People remember catchy things, no matter what it brings! If you can rhyme with a couple word phrase, or a combination of business name + service (initials are great!) you are 3-6 times more likely to be immediately repeated in someones head. (I read that once, I swear)
You don’t need a .com
Think of using a .ca, .org, .is, to keep the best phrase you can. Most common domain search engines show you alternatives. Godaddy.com is great for this.
*By supporting .ca you are a member of the Canadian Domain Registry which has a great reputation and prides itself on on the success of Canadian Entrepreneurs. They have competitions, email newsletters and online forums as well.
You don’t have to have a keyword! (though one is always nice)
While keywords in your domain are super for Google and SEO, it’s getting near impossible these days, not just for you. Google looks at 40-100 other criteria in your website to determine your searchability, highest on the list being your traffic flow. (which comes from people wanting to search your website!)
Think of how your website is going to be found
Do your main referral sources accompany other information about your business? Visualizing where your web address will be written can help in remaining subjective, think of yourself as the general public here!
Most common sources of business : (in no particular order)
• Business Card
• Referral (verbal, in person)
• Referral (direct URL link via email, facebook, twitter, linkedin, other indexing sites)
• Poster, brochure, print material (a mix between verbal and direct link)
• Google Search
• Take Away info from Speaking or Event Hosting